Why you should be using plastic card mailers

Whether you own a small business or a large organization, do not underestimate the power of a plastic card mailer as a tool to get your message across to your target audience. Marketing is a key strategy for promoting a business and its products/services. Here are a few benefits of utilizing plastic card mailers in your marketing strategy and why they are effective.

Exceptional response rate

Plastic card mailers are easily customizable. This creates a personable approach to your target market. Plastic card mailers have more than double the response rate of traditional mail.

Durable

These mailers sit inside two layers of lamination. The design of the mailer is intended to withstand wear and tear. This ensures that the mailer arrives at the target address in the same condition as it was fresh off the printing press. 

Personal communication

The mailers speak directly to the recipient. This builds a connection between the consumer and your business or brand. The key is to understand the layout and how to present it to the consumer so that they understand the message that you are sending in order to be successful

Inexpensive

Plastic card mailers are an inexpensive tool that any business can utilize in order to engage with an audience. In addition to this, you are guaranteed the best prices when mailing the cards to consumers. This doubles down on savings for businesses while still achieving the desired results. 

Visually pleasing

When you open the mail box, the colorful, well-designed mailer is the first thing that pops out and draws the attention of the consumer. This is why high-resolution images are very important when designing plastic card mailers. 

Options

As previously stated, plastic card mailers are customizable. This means that you can add a rewards card and key tag to the mailer. Consumers are able to keep these cards in a wallet. The great thing about this is that while the card sits in the wallet of the consumer, the consumer is constantly reminded of your store.