Strategies to promote our businesses, services and products have always had to keep up with changing landscapes with no exception over the last couple of decades. Our marketing techniques have landed firmly on the digital platform and there’s no going back. Reaching audiences on a global level has never been a more accessible challenge. But with an endless number of marketing techniques within the digital world, are you really ahead of the game when it comes to choosing the best avenue for your business?
There are plenty of boxes you need to tick these days: great web copy on a professionally designed website; well thought-out social media campaigning; digital advertising strategies that utilise pay-per-click and SEO; engagement techniques such as online chat bots and email newsletters. The list goes on and shouldn’t be ignored. But what about video?
It’s estimated that by 2020, a huge 80% of ALL internet traffic will be video-based. So, if you’re not already using video marketing, perhaps it’s time you did. And if you are, have you explored the best options available to you?
Many people underestimate the value of video marketing as an essential part of their marketing campaign. It’s seen as a side-line, or a plan B, to back up their PPC campaigns, SEO and social media strategy. But according to Mr Black at Initi8 Marketing, “The impact of video should be considered as a priority. Having video at the forefront of your marketing campaign is a clear signifier of a business staying one step ahead.”
The great thing about videos is that businesses can incorporate them into any existing marketing plan and still remain on a budget. It could be that you begin with a short video of the office to post on social media. Everyone has the ability to take video on their phone and upload it in an instant. Or perhaps go for simple but professional with an explainer video using infographics or text to tell a story. It’s good to test the waters. But if you’re really going to create video that competes with the market, your best bet is to speak to a professional video production or video marketing expert.
Why? Because professionally produced videos stand out from the crowd. Not only are the audience of the digital age becoming more and more accustom to quality when it comes to business promotion, but they are also inundated with visual media on a daily basis. The impulse to simply scroll away from it is always close by. To stand out, you have to show that you have taken the time and effort to create something that sits above the rest. The visual medium can work to your advantage. Be bold, be creative and grab your audience’s attention.
Don’t worry of you don’t know where to start. Start with a simple enquiry to a company that incorporates video as part of their marketing services and ask them for advice. They are the experts, so you don’t have to be. All you need is the passion to succeed and the determination to stay on trend with your marketing campaign. So, what are you waiting for? Think video and stay on trend.