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  • Novelty includes the unexpected, suppressed, new, or unfamiliar features of the site.
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  • The analysis method used is qualitative approach and research kind is descriptive.

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Phishing is one other danger, where customers are fooled into thinking they’re coping with a reputable retailer, when they have actually been manipulated into feeding non-public information to a system operated by a malicious party. Denial of service assaults are a minor risk for retailers, as are server and community outages. One advantage of buying online is being in a position to rapidly search out offers for gadgets or providers offered by many alternative vendors . Search engines, online worth comparability services and discovery purchasing engines can be used to look up sellers of a particular services or products.

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In addition to online critiques, peer recommendations on online shopping pages or social media websites play a key position for online shoppers when they’re researching future purchases. Designers of online retailers are involved with the effects of information load. Information load is a product of the spatial and temporal arrangements of stimuli within the net retailer.

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